A survey conducted in the United States in 2024 shows whether e-commerce consumers prefer augmented reality (AR) or traditional images or descriptions when looking for the best representation of products. When asked which form of product representation is more accurate, almost 75 percent of the shoppers believe that using AR is somewhat or much better than the traditional way of checking regular images or descriptions of the products. Only six percent of the respondents think that using AR for this purpose is much less accurate than the conventional way.
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024
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Bizrate Insights. (March 18, 2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024." Chart. March 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. (2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' Opinions on Whether Ar Is Better in Online Shopping than Traditional Images or Descriptions in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights, Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 Statista, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/ (last visited November 21, 2024)
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph], Bizrate Insights, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
