Attention paid to in-game mobile ads in U.S. and Canada 2024
A survey conducted between December 2023 and January 2024 found that nearly four in ten in-game mobile spenders typically ignored and disengaged with all in-game advertisements.
Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024
Source
In cooperation with
Release date
March 2024
More information
Region
Canada, United States
Survey time period
December 2023 to January 2024
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
Mistplay platform users; wider industry metrics may vary
Supplementary notes
The source defines spender groups as follows:
High-value spender: $100 USD+
Mid-value spender: $10-99 USD
Low-value spender: <$10 USD
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
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Mistplay. (March 25, 2024). Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. "Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. (2024). Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. "Attention Paid to In-game Ads According to Mobile Gaming Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay, Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/ (last visited November 22, 2024)
Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/