In 2024, almost all adults from the baby boomer generation preferred using live phone conversations when it came to customer care contact in the United States. The most popular channel for Gen Z, Gen X, and millennials was by email. Only 19 percent of baby boomers stated they used social media as their preferred customer care contact channel.
Likelihood of reaching out to customer care in the United States in 2024, by channel and generation
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McKinsey & Company. (March 21, 2024). Likelihood of reaching out to customer care in the United States in 2024, by channel and generation [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. "Likelihood of reaching out to customer care in the United States in 2024, by channel and generation." Chart. March 21, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. (2024). Likelihood of reaching out to customer care in the United States in 2024, by channel and generation. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. "Likelihood of Reaching out to Customer Care in The United States in 2024, by Channel and Generation." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company, Likelihood of reaching out to customer care in the United States in 2024, by channel and generation Statista, https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/ (last visited November 25, 2024)
Likelihood of reaching out to customer care in the United States in 2024, by channel and generation [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
