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Link to original content: http://statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
U.S. social media usage for online search 2024, by generation | Statista

U.S. adults using social media for online search first 2024, by generation

Published by Statista Research Department, Aug 1, 2024

According to an April 2024 survey, one-quarter of adults in the United States preferred to use social media as their primary choice for online search. Within different generations, Gen Z showed the highest interest in using social platforms over search engines to find information online, with around 46 percent of those respondents stating they preferred this method.

Share of adults in the United States using social media as first option for online search in April 2024, by generation

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Sources

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Release date

July 2024

Region

North America, United States

Survey time period

April 12 to 22, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Margin of error of ~2.2 points, 95 percent confidence.

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Statistics on " Social media and Generation Z in the United States "

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Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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