A survey conducted in Japan in March 2024 showed that 37 percent of teenagers between the ages of 15 and 19 watched short-form videos for one hour or more per day. According to the survey findings, a majority of people across all age groups watched short-form videos, although the share of users differed depending on the age group.
Frequency of watching short-form videos in Japan as of March 2024, by age group
short-form video refers to vertical videos with a length of up to about one minute (YouTube Shorts, TikTok, etc.); respondents were users of the LINE messaging app
Method of interview
Online survey
Supplementary notes
Sample size of age groups: 15 to 19 years: n=526 20 to 29 years: n=1,052 30 to 39 years: n=1,051 40 to 49 years: n=1,051 50 to 59 years: n=1,050 60 to 69 years: n=527
Values may not add up to 100 percent due to rounding by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LINE Research. (April 11, 2024). Frequency of watching short-form videos in Japan as of March 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. "Frequency of watching short-form videos in Japan as of March 2024, by age group." Chart. April 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. (2024). Frequency of watching short-form videos in Japan as of March 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. "Frequency of Watching Short-form Videos in Japan as of March 2024, by Age Group." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research, Frequency of watching short-form videos in Japan as of March 2024, by age group Statista, https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/ (last visited November 21, 2024)
Frequency of watching short-form videos in Japan as of March 2024, by age group [Graph], LINE Research, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
