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Link to original content: http://statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
Italy: pet food brands awareness 2023 | Statista

Most known pet food brands in Italy 2023

Published by
T. Ozbun,
Jun 28, 2024
A survey conducted in May 2023 investigated which pet food brands were the most known in Italy. Friskies came on top of the list, as 75 percent of the respondents reported having heard of this brand. Some 70 percent of people were aware of the Whiskas and Royal Canin brands.

Leading pet food brands in Italy in 2023, by brand awareness

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Release date

May 2023

Region

Italy

Survey time period

May 4 and 7, 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Special properties

525 respondents who purchased pet products in the past 6 months

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali delle seguenti marche per animali domestici conosci anche solo per sentito dire? Seleziona tutte le risposte applicabili."

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Statistics on " Consumer behavior of pet owners in Italy "

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Other statistics that may interest you Consumer behavior of pet owners in Italy

Overview

6

Expenditure and purchase

7

Pet care

6

Pet food

5

Brands

3

Travel/work

4

Veterinarians

4

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Topics

Consumer behavior of pet owners in ItalyPet food industry in the United StatesPet ownership in italyPet food and pet care products in Italy Pet market in Europe
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