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Link to original content: http://statista.com/statistics/1474701/importance-insights-marketing-plans-worldwide/
Importance of product insights in marketing plans 2023 | Statista

Importance of product insights in marketing plans worldwide 2023, by region

Published by Statista Research Department, Jun 20, 2024

During a survey carried out in the fourth quarter of 2023, 89 percent of responding brands from the United States said that product and category insights were influential for their marketing plans. For Europe, the share stood at 81 percent.

Share of brands in selected regions worldwide that said that product and category insights were influential for their marketing plans in 4th quarter 2023

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Source

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Release date

April 2024

Region

Worldwide, Europe, United States

Survey time period

Q4 2023

Number of respondents

261 respondents

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Statistics on " Digital retail media advertising worldwide "

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Other statistics that may interest you Digital retail media advertising worldwide

Overview

8

Key players

8

Marketer insights

6

Audience insights

7

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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