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Link to original content: http://statista.com/statistics/1473206/top-ad-preferences-free-ad-supported-tv-users-us/
U.S. FAST users' top ad preferences 2024 | Statista

Top ad preferences of FAST users in the U.S. 2024

Published by
Michele Majidi,
Jun 13, 2024
During a survey among free ad-supported streaming TV (FAST) users in the United States and released in April 2024, approximately 67 percent of respondents said they preferred seeing advertisements that were relevant to their streaming content. Another 29 percent of respondents preferred targeted ads tailored to their preferences.

Leading advertising preferences among free ad-supported streaming TV (FAST) users in the United States as of April 2024

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Release date

April 2024

Region

United States

Survey time period

as of April 2, 2024

Number of respondents

> 2,500

Age group

18 years and older

Special properties

among consumers using free ad-supported streaming TV (FAST) services

Supplementary notes

Survey type and date not specified at source.

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Overview

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8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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