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Link to original content: http://statista.com/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
U.S. about paying for personal data safety 2024 | Statista

U.S. adults willingness to pay premium fees for personal data protection 2024

Published by Ani Petrosyan, Jun 6, 2024

As of May 2024, 15 percent of adults in the United States said they were very willing to pay a premium fee to companies with strong data protection, while 45 percent of adults said they were somewhat willing. In Comparison, 18 percent of U.S. adults said they were very unwilling to pay for extra personal data protection.

Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024

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Source

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Release date

May 2024

Region

United States

Survey time period

May 10 to 13, 2024

Age group

18 years and older

Special properties

951 responses; figures may not sum up to 100 due to rounding

Supplementary notes

The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies?"

967 - 1,742 responses; 951 - 1,724

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Overview

5

Financial cybercrime

5

Data breaches

8

Financial impact of cybercrime

4

Individuals impcated by data breaches

6

Concerns about cybercrime

6

Actions toward data protection

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User attitudes toward data protection

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Topics

U.S. internet users and cybercrimeThe impact of cybercrime on companies in the U.S.Cyber insuranceHealthcare and cybercrime in the U.S.Cybercrime and the financial industry in the United States
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