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Link to original content: http://statista.com/statistics/1464422/sources-advanced-tv-ad-budgets-uk/
Sources of advanced TV ad budgets UK 2023 | Statista

Sources of advanced TV ad budgets in the UK 2023

Published by Statista Research Department, May 3, 2024
During a 2023 survey carried out among marketers from the United Kingdom, 88 percent of respondents said they expected to allocate more budgets to video streaming platforms in the future. Roughly one fifth said they would be reallocating TV budget for that purpose.

Sources of advanced TV ad budgets according to marketers in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among in-house and agency marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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Overview

5

Major players

5

Marketer insights

7

Consumer insights

8

Spotlight: connected TV

5

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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