The trustworthiness of green claims made by businesses across Australia has come into focus recently, with several consumers doubting certain terms used to indicate a product or service's sustainability. Among the country's Gen Z consumers surveyed in March 2023, 'Recyclable' was the most trusted green claim, with around 48 percent of the generational cohort having faith in the term. The term 'Carbon positive', on the other hand, was the least trusted green claim among Australia's Gen Z consumers.
Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023
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Pollinate. (April 28, 2023). Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. "Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023." Chart. April 28, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. (2023). Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. "Share of Generation Z Consumers Who Trust Certain Business Green Claims in Australia as of March 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate, Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 Statista, https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/ (last visited November 22, 2024)
Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 [Graph], Pollinate, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
