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In 2023, Zalando ranked as the leading online marketplace for fashion merchandise in Sweden, based on gross merchandise value. That year, Zalando generated around 483.5 million U.S. dollars in GMV in Sweden. Amazon came in second, with a GMV of approximately 218.9 million U.S. dollars, followed by Tradera at 213.9 million dollars.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Leading online fashion marketplaces in Sweden in 2023, by gross merchandise value (in million U.S. dollars)

Characteristic	Gross merchandise value in million U.S. dollars
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Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global fashion market is based on the top marketplace brands according to GMV in this market in the year 2023.

For more information please visit the methodology page on ecommerceDB.com.

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