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Link to original content: http://statista.com/statistics/1460452/gen-ai-consumer-concerns-online-shopping/
Gen AI: key consumer concerns in e-commerce 2023 | Statista

Consumer concerns regarding generative AI use in online shopping 2023

Published by
Stephanie Chevalier,
May 29, 2024
In 2023, approximately six out of ten consumers familiar with the use of generative AI for online shopping expressed concerns about bias in these models leading to unrepresentative results. Other key concerns included the impersonation of individuals to provide false testimonials or reviews, the use of generative AI algorithms to copy or clone competitors' product designs or formulas, and the potential use of deep fakes to create content without proper permission, among other issues.

Key consumer concerns in the use of generative artificial intelligence (Gen AI) for online shopping in 2023

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,299*

Age group

18 years and older

Supplementary notes

* Consumers who are aware of the use of generative AI in shopping experiences in 11 countries across North America, Europe, and Asia–Pacific.

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

AI-generated online content (AIGC)Artificial intelligence (AI) worldwideGenerative artificial intelligence (AI)Artificial intelligence (AI) adoption, risks, and challengesArtificial intelligence use in media and entertainment
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