Yueda Kia and Apple were the largest ad spenders on Tencent during the week prior the 2024 Spring Festival. The automobile brand and the tech giant each accounted for 6.3 percent of the Chinese streaming platform's over-the-top (OTT) advertising revenue, which was estimated to total about 10 million yuan between February 5 and 11.
Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue
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QuestMobile. (March 19, 2024). Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/
QuestMobile. "Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue." Chart. March 19, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/
QuestMobile. (2024). Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/
QuestMobile. "Leading Advertisers on Tencent Video Pre-spring Festival 2024, Based on Share of Ott Ad Revenue." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/
QuestMobile, Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue Statista, https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/ (last visited October 30, 2024)
Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue [Graph], QuestMobile, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1459550/china-largest-ad-spenders-on-tencent-video/