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Link to original content: http://statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
DOOH ad campaigns by purchase method UK 2023 | Statista

DOOH advertising campaigns in the UK 2023, by purchase method

Published by Statista Research Department, Mar 15, 2024
During a 2023 survey of ad buyers from the United Kingdom, it was found that 30 percent of digital out-of-home campaigns were bought through programmatic means only. On top, 38 percent purchased their campaigns with a mix of direct and programmatic means.

Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method

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Sources

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Release date

October 2023

Region

United Kingdom

Survey time period

as of October 2023

Number of respondents

179 respondents

Supplementary notes

The source does not provide information about when the survey was conducted. The date provided is the release date.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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