In 2023, Gen Z internet users and millennials exhibited notably favorable views toward influencers promoting products and brands on social media. Roughly half of respondents within these cohorts found influencer recommendations more engaging than conventional advertising. Moreover, 45 percent of participants in both age brackets indicated a propensity to purchase products endorsed by influencers, while 44 percent reported following influencers who regularly promoted products and brands.
Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort
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GWI. (June 26, 2023). Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/
GWI. "Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort." Chart. June 26, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/
GWI. (2023). Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/
GWI. "Internet Users' Views on Social Media Influencers Promoting Products and Brands in 2023, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/
GWI, Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort Statista, https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/ (last visited October 30, 2024)
Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/
