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Established in Sydney, Australia, the network sales of Mexican-inspired fast-food restaurant chain Guzman y Gomez has expanded year-on-year from just over 100 million Australian dollars in 2015. In the 2024 financial year, the brand’s total network sales reached around 960 million Australian dollars, marking an increase of over 200 million dollars from the previous year. As of 2024, the chain boasts a network of over 200 restaurants across Australia, Singapore, Japan, and the United States.

Guzman y Gomez: From the ASX to expansion aspirations

In June 2024, Guzman y Gomez became an Australian Securities Exchange (ASX) listed company, with shares in the quick-service restaurant (QSR) chain soaring following its ASX debut on the 20th of June. The brand has become a rising competitor in Australia’s fast-food landscape recently, due to a growing appetite for Mexican cuisine among consumers, its efforts to expand its domestic and international restaurant networks, and its increased accessibility through meal delivery platforms. Over the next 20 years, Guzman y Gomez hopes to open over 1,000 new stores and focus on extending drive-through capacity.

Which fast-food chains does Guzman y Gomez contend with in Australia’s QSR market?

Australia’s QSR scene has become crowded with various international fast-food giants and domestic chains, from Subway, McDonald’s, and KFC to Red Rooster and Zambrero. Subway and McDonald’s boast the two largest store networks across popular QSR brands in Australia. Of the home-grown brands, Red Rooster has the highest number of locations. Several international brands plan to make their debut in the Australian QSR market in the upcoming years, including US chains Wendy’s and Popeyes, due to the market’s promising growth opportunities. Nonetheless, these brands will have to work hard to stand out among the numerous burger and fried chicken franchises already in the country, with Wendy’s hoping for a successful second attempt following its collapse in Australia in the 1980s.