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Link to original content: http://statista.com/statistics/1445474/duty-free-shoppers-conversion-rate/
Duty-free shoppers conversion rate by category 2022 | Statista

Duty-free shoppers conversion rate by category worldwide 2022

Published by
Tugba Sabanoglu,
Feb 8, 2024
In 2022, 70 percent of global duty-free shoppers who browsed alcohol and tobacco aisles made a purchase in this category. These two were the leading categories in terms of conversion rate. Worldwide, just over half of shoppers in duty-free shops purchased luxury products after browsing.

Share of duty free shoppers browsing and making a purchase in different categories 2022, by region

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Release date

August 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Figures refer to the category visitors make a category purchase.

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Duty free and travel retail industry Tourism worldwideTourism industry in ChinaTravel and tourism in the U.S.Online travel market
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