During a survey carried out in North America in late 2023, nearly 45 percent of responding mobile gamers expressed their willingness to redeem real-world rewards or discounts when presented through mobile game ads. On the other hand, 15 percent firmly stated that they would never respond to such offers.
Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023
* Figure calculated by Statista based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.
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Mobile Marketing. (October 13, 2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023." Chart. October 13, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. (2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards In-game Ads with Real-life Rewards or Discounts among Mobile Gamers in North America as of October 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing, Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 Statista, https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/ (last visited October 30, 2024)
Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1445258/attitudes-in-game-ads-rewards-north-america/
