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The number of users in the 'Footwear' segment of the fashion e-commerce market in China was forecast to continuously increase between 2024 and 2029 by in total 213.3 million users (+29.56 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 934.9 million users and therefore a new peak in 2029. Notably, the number of users of the 'Footwear' segment of the fashion e-commerce market was continuously increasing over the past years.

Find more key insights for the number of users in countries and regions like the ARPU in the 'Apparel' segment of the fashion e-commerce market in the world and the number of users in the 'Footwear' segment of the fashion e-commerce market in India.

The Statista Market Insights cover a broad range of additional markets.

Number of users in the footwear segment of the e-commerce market China from 2019 to 2029 (in million individuals)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Footwear market is a sector of online retailing that focuses on all types of footwear which are produced for private end consumers (e.g., leather shoes, casual shoes, slippers), with the exception of sports shoes, footwear accessories, and care products.

The relevance of the eCommerce Footwear market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Footwear market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the COVID-19 pandemic, which has led to more time spent at home and an increased focus on comfortable and casual footwear.

Examples of successful eCommerce Footwear businesses include Dr. Martens, which offers a wide range of casual shoes, sandals and boots for men, women, and children. Additionally, online marketplaces like Amazon and Walmart have expanded their footwear offerings, providing consumers with more options for ordering their favorite shoes online.

Structure:

The eCommerce market for Footwear consists of four different markets:

The Leather Footwear market includes boots, sandals, town footwear, clogs, and similar shoes that are made of leather uppers.
The Athletic Footwear market refers to the online retailing of athletic footwear, which includes various types of sports shoes designed for activities such as running, basketball, soccer, and fitness training.
The Sneakers market includes everyday footwear with an athletic appearance.
The Textile & Other Footwear refers to town footwear with textile, rubber, and/or plastic uppers. Rubber boots, flip-flops, and wooden clogs are also included here.

Additional Information:

Footwear comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Taobao, JD, Amazon, Nike, Macys and Zalando.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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