During a March 2023 survey among brand marketers who have used artificial intelligence (AI) in the United States, 20 percent of respondents said the main objective of their most recent AI deployment was to improve creative content development. This was followed by 19 percent of respondents saying they aimed to serve customers better and improve loyalty.
Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sitecore. (May 9, 2023). Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
Sitecore. "Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
Sitecore. (2023). Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
Sitecore. "Leading Objectives of Most Recent Artificial Intelligence (Ai) Deployment According to Brand Marketers in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
Sitecore, Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/ (last visited October 30, 2024)
Leading objectives of most recent artificial intelligence (AI) deployment according to brand marketers in the United States as of March 2023 [Graph], Sitecore, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
