Top personal care e-commerce marketplaces worldwide 2023, by gross merchandise value

Published by Statista Research Department, Aug 23, 2024

The global ranking of the leading online marketplaces for personal care was dominated by Chinese sites in 2023. In that year, Douyin generated approximately 80,227.3 million U.S. dollars in gross merchandise value (GMV), followed by Tmall, which generated approximately 51,607.2 million U.S. dollars. JD.com came in third, with around 40,104.3 million U.S. dollars in GMV.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Leading online marketplaces in the personal care market worldwide in 2023, by gross merchandise value (in million U.S. dollars)

Characteristic	GMV in million U.S. dollars
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Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global Personal Care market is based on the top marketplace brands according to GMV in this market in the year 2023.

For more information, please visit the methodology page on ecommerceDB.com.

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