In 2023, general-purpose/ heavy-duty detergents generated the highest revenue among cleaning products in Germany, at around 1.4 billion euros. This was also an increase compared to the year before. Other top three contenders were cleaning products and dishwashing liquid.
Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group
(in million euros)
² Includes bath, sanitary, glass, window, household cleaners; drain cleaners; special cleaners (oven, chalky deposit, metal); toilet cleaner and tablets.
³ Includes fabric softeners, stain removers, waterproofing agents, prewash detergents; softening agents; bleach; starch; ironing aids; textile dyes and decolorizers.
⁴ Until 2008, this category was called special cleaning/ care products.
⁵ Cleaning and care products for floors, stone, furniture and finishes.
Figures for previous years are based on earlier source information.
Figures were rounded. Due to a change in the category assignment, from 2010 individual figures could no longer be compared to those from previous years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IKW. (December 8, 2023). Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group (in million euros) [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/
IKW. "Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group (in million euros)." Chart. December 8, 2023. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/
IKW. (2023). Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group (in million euros). Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/
IKW. "Revenue from Detergents and Cleaning Products in Germany from 2004 to 2023, by Product Group (in Million Euros)." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/
IKW, Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group (in million euros) Statista, https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/ (last visited November 26, 2024)
Revenue from detergents and cleaning products in Germany from 2004 to 2023, by product group (in million euros) [Graph], IKW, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423258/cleaning-products-detergents-revenue-product-group-germany/
