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Link to original content: http://statista.com/statistics/1420776/europe-consumers-contact-with-luxury-brands/
Europe: consumers contact with luxury brands 2023 | Statista

Luxury brand contact online and in-store in Europe 2023

Published by
L. Yltävä,
Nov 3, 2023
In 2023, European online consumers of luxury products gave insight into how they have had contact with luxury brands in the past 12 months. Almost half of the respondents admitted that they had not contacted any luxury brands in the listed ways. A little less than 40 percent of respondents stated they bought a luxury product as a gift for someone else, while 23 percent liked a product on social media.

Consumers' online and in-store contact with luxury brands in Europe in 2023

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Release date

June 2023

Region

Europe

Survey time period

March 2023

Number of respondents

3,210 respondents

Age group

16-83 years

Special properties

contact with a luxury brand in the last 12 months

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Luxury consumers

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Luxury brands online and on social media

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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