Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2023, Mexico's video gaming market penetration rate was about 49.2 percent. This figure is projected to reach 57.5percent in 2027. Video gaming user penetration refers to the share of active customers (or accounts) of the total population. Video gaming is a mainstream hobby in Mexico, as more than two-thirds of the country's population play video games.
Overview
Audiences
Consumer purchases
Gaming behavior
Mobile gaming
Streaming and eSports