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Link to original content: http://statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Cart abandonment rate of skincare by device 2024 | Statista

Cart abandonment rate of skincare products worldwide 2024, by device

Published by
L. Yltävä,
Oct 4, 2024

When shopping for skincare products on the internet, consumers often have second thoughts, leaving an incomplete order. In the first quarter of 2024, it was most common among mobile shoppers to abandon their online basket, with a cart abandonment rate of 80 percent. In contrast, the cart abandonment rate for computers stood at 68 percent.

Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2024

Supplementary notes

The release date is the date of access.

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Market overview

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Leading markets

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Leading players

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Online shopping

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Consumer behavior

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Topics

Skincare e-commerceCelebrity beauty brandsSephoraBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in the United States
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