Most ordered types of fast food in the U.S. 2023

The United States is known as the home of fast food. But in this competitive market, what kind of fast food do consumers order the most? During a 2023 survey, pizza emerged as the most frequently ordered fast food in the U.S., with 29 percent of respondents indicating it as their top choice. Comparatively, only five percent of participants reported TexMex as their most ordered type of fast food. 

How often do U.S. consumers order pizza?

With more than 80 thousand pizza restaurants in the U.S. consumers are spoiled for choice. During a 2023 survey, 28 percent of U.S. consumers said that they ordered fast food pizza once a week, whilst 10 percent reported ordering pizza more than once a week. Meanwhile, the highest share of respondents, 31 percent, said they ordered pizza once a month and once every couple of weeks, respectively.

What is the leading quick service restaurant in the U.S.?

The market size of the quick service restaurant (QSR) industry in the United States reached 382 billion U.S. dollars in 2022. Within this thriving market, McDonald's emerged as the leader, generating the highest systemwide sales of any QSR chain. Following closely behind, Starbucks secured second place with just under half of McDonald's total sales. Meanwhile, Chick-fil-A claimed the third spot in the ranking.