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Link to original content: http://statista.com/statistics/1411988/social-media-research-buying-medication-worldwide/
Social media research before buying medication 2023 | Statista

Share of consumers researching prescribed medication on social media worldwide 2023

Published by
L. Yltävä,
Oct 10, 2023
Globally, one in five consumers researched online reviews and ratings on social media platforms before purchasing prescribed medication in 2023. Consumers in the United Arab States researched these products the most on social media, with nearly three out of ten consumers. Similarly, around 28 percent of shoppers in the Asia-Pacific region turned to social media before buying medications.

Share of consumers researching online reviews and ratings on social media platforms before purchasing prescribed medication worldwide in 2023, by region

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Release date

August 2023

Region

Worldwide

Survey time period

May 2023

Age group

18 years and older

Supplementary notes

The survey included respondents across 18 different markets.

Respondents could select more than one answer.

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