In 2023, the majority of global respondents, at 40 percent, said they preferred to find their inspiration for beauty product purchases on online marketplaces. Nearly one in five consumers admitted that they prefer browsing brand websites instead. Similarly, around 16 percent of respondents preferred social media channels and retailer sites.
Leading sources for inspiration to buy beauty products online worldwide in 2023
The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading sources for inspiration to buy beauty products online worldwide in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading sources for inspiration to buy beauty products online worldwide in 2023." Chart. June 27, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2023). Leading sources for inspiration to buy beauty products online worldwide in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Sources for Inspiration to Buy Beauty Products Online Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading sources for inspiration to buy beauty products online worldwide in 2023 Statista, https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/ (last visited November 22, 2024)
Leading sources for inspiration to buy beauty products online worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/