The majority of Japanese consumers visited online marketplaces at least once a month. As revealed in a survey conducted in June 2023, the largest share of respondents, over 30 percent, shopped on marketplace websites several times a month. Close to four percent visited the websites daily.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.
Frequency of shopping on online marketplaces in Japan as of June 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Appliv Topics. (June 12, 2023). Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of shopping on online marketplaces in Japan as of June 2023." Chart. June 12, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. (2023). Frequency of shopping on online marketplaces in Japan as of June 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of Shopping on Online Marketplaces in Japan as of June 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics, Frequency of shopping on online marketplaces in Japan as of June 2023 Statista, https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/ (last visited November 22, 2024)
Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph], Appliv Topics, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/