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The average revenue per user (ARPU) in the Estonian e-commerce market was forecast to continuously increase between 2023 and 2027. In 2027, the country's e-commerce ARPU was expected to reach 1,240 U.S. dollars.

Average revenue per user (ARPU) of the e-commerce market in Estonia from 2017 to 2027 (in U.S. dollars)

Characteristic	ARPU in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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