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Between January 2022 and the end of June 2023, the keywords "instagram" and "snapchat" were the most searched in the Apple App Store among mobile iOS users in the United Kingdom. Social media apps occupied the first position of the most search queries on the Apple App Store. Facebook was one of the most searched keywords in the examined period, with mobile puzzle gaming app keyword "worlde" ranked third, as both queries reported an index value of 96 in the examined period.

Most popular search queries on the Apple App Store for mobile users in the United Kingdom (UK) from January 2022 to June 2023 (index volume)

Characteristic	Max search volume
instagram	100
snapchat	100
facebook	96
wordle	96
tiktok	94
vpn	94
whatsapp	92
youtube	91
roblox	90
tinder	90
love island	89
twitter	89
messenger	88
new profile pic	88
reddit	88
vpn free unlimited	88
grindr	87
netflix	87
nhs	87
spotify	87
subway surfers	87
discord	86
dream by wombo	86
among us	85
free vpn	85
itv hub	85
wordle free	85
dream	84
scanner app	84
uber	84

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Release date

July 2023

More information

Region

United Kingdom

Survey time period

January 1, 2022 to June 30, 2023

Special properties

part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store

Supplementary notes

According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."

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