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Link to original content: http://statista.com/statistics/1400558/amazon-bestselling-beauty-brands-us/
U.S.: Amazon's bestselling beauty brands 2023 | Statista

Amazon's bestselling beauty brands in the U.S. 2023, by market share

Published by
L. Yltävä,
Jul 25, 2023
In the first quarter of 2023, L’Oréal Paris ranked as the best-selling beauty brand on Amazon.com, with a 22 percent market share. Maybelline New York ranked second, with a 14 percent share, followed by Revlon with 11 percent.

Bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023, by market share

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Release date

March 2023

Region

United States

Survey time period

February 2023

Special properties

data is based on Amazon's top 10 beauty and personal care brands*

Supplementary notes

* 215 products were listed on Amazon under the Beauty & Personal Care category from 122 brands. Of these, the top ten bestselling brands were analyzed.

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Topics

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Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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