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Link to original content: http://statista.com/statistics/1400217/tiktok-engagement-influencers-followers/
Engagement rates of TikTok influencers U.S. by follower count 2023 | Statista

TikTok U.S. engagement rates of influencers 2023, by followers

Published by Statista Research Department, Jul 18, 2023
Between January and June 2023 in the United States, TikTok influencers with an audience of between five and 10 thousand followers had an average engagement rate of 76.23 percent. This was the highest among all influencers using the platform. TikTok influencers with over one million followers achieved an engagement rate of 12.69 percent.

Engagement rates of influencers on TikTok in the United States in 1st half 2023, by number of followers

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Release date

June 2023

Region

United States

Survey time period

January 1 to June 14, 2023

Special properties

953.611 thousand TikTok accounts analyzed

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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