A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with 19 percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with 18 percent of those surveyed, followed by vlogs and ads on streaming music services, both with 16 percent.
Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (February 8, 2023). Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022." Chart. February 8, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. (2023). Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z Consumers Who Discovered New Brands and Products via Selected Sources Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI, Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 Statista, https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/ (last visited November 21, 2024)
Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
