In 2022, less than a fourth of consumers surveyed in Germany said that social media influencers had completely or somewhat influenced their buying decisions. Millennials were the most susceptible to the influence of content creators, followed by Gen Z. Conversely, social media influencers had a lesser impact on Gen X shoppers, falling below the country's average.
Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort
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Deloitte. (November 30, 2022). Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. "Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort." Chart. November 30, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. (2022). Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. "Share of Consumers Whose Buying Decisions Were Influenced by Social Media Influencers in Germany in 2022, by Generational Cohort." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte, Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort Statista, https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/ (last visited November 21, 2024)
Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort [Graph], Deloitte, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1395276/social-media-influence-purchase-germany-age/
