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Link to original content: http://statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Germany: social media shoppers by age group 2022 | Statista

Consumers who bought an item on social media in Germany 2022, by generation

Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort

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Sources

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Release date

June 2023

Region

Germany

Survey time period

Q4 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

purchases made in the previous month

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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