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Link to original content: http://statista.com/statistics/1394870/gen-z-online-shopping-frequency-us/
U.S. Gen Z online shopping frequency 2023 | Statista

Gen Z online shopping frequency in the U.S. 2023

Published by
Stephanie Chevalier,
Jun 27, 2023
In the first quarter of 2023, about 96 percent of surveyed Gen Z consumers in the United States reported shopping online at least once a month. Additionally, roughly one-third (32 percent) of respondents revealed they went bought over the internet once a day or more.

Frequency of online shopping among Gen Z consumers in the United States in 1st quarter 2023

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Release date

March 2023

Region

United States

Survey time period

February 8 and 9, 2023

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* Out of the total respondents, 212 are Gen Z, 333 are Millennials, 198 are Gen X, and 238 are Boomers.

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Overview

4

Categories

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Purchase behavior

8

Social & live commerce

5

Other trends

7

Spotlight: United States

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Topics

Gen Z online shopping behaviorGenerational grocery shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorAdvertising and marketing to Generation Z in the United StatesGen Z consumers in China
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