According to a consumer demand survey conducted by Capgemini Research Institute in late 2023, just under 75 percent of shoppers around the world said they would become more loyal towards companies that helped them during the challenging cost-of-living crisis. About 70 percent of respondents said they would purchase more products from them in the future as a result. For more Capgemini insights, click here.
Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023
Characteristic
I will be more loyal to companies that help me through this difficult time
I will purchase more products/services in the future from companies that help me through this difficult time
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Capgemini. (November 1, 2024). Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. "Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023." Chart. November 1, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. (2024). Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. "Share of Consumers That Said They Would Be More Loyal to Companies That Helped Them during The Cost-of-living Crisis Worldwide in 2023." Statista, Statista Inc., 1 Nov 2024, https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini, Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023 Statista, https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/ (last visited November 23, 2024)
Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2023 [Graph], Capgemini, November 1, 2024. [Online]. Available: https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
