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Link to original content: http://statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Global: e-commerce push marketing benchmarks 2023 | Statista

E-commerce web push marketing benchmarks worldwide 2020-2023

Published by Statista Research Department, Sep 10, 2024

According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2023, e-commerce merchants sent 27 percent more campaign push messages than in 2022, resulting in a conversion rate of 0.04 percent.

E-commerce web push notifications marketing benchmarks worldwide from 2020 to 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2020 to 2023

Special properties

based on 23 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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Statistics on " E-commerce marketing and advertising "

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Other statistics that may interest you E-commerce marketing and advertising

Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

Further Content: You might find this interesting as well

Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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