In 2023, approximately 46 percent of zoomers in Spain said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about 29 percent of millennials and 32 percent of Gen Z consumers had a preference for buying apparel and shoes in physical stores.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
*The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 26, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023." Chart. May 26, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Apparel and Shoes in Spain in 2023." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 Statista, https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/ (last visited November 24, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 [Graph], Klarna, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
