Over the considered period, the annual number of ads inserted in different media channels in Portugal fluctuated, reaching more than 10 million ads in 2011, and over 6.5 million in 2020. In 2022, ad insertion reached its highest volume, at over 17.4 billion advertisement displays. Ad insertion volume was particularly high in cinemas, reaching 7.9 million in 2011, but this figure currently appears to be on a descending trajectory. Contrarily, television ad insertion was characterized by an increasing tendency during the considered period, recording over 2.96 million adverts in 2023.
Advertisement insertion volume in Portugal from 2002 to 2023, by medium
(in 1,000s)
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OberCom. (July 3, 2024). Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s) [Graph]. In Statista. Retrieved November 29, 2024, from https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s)." Chart. July 3, 2024. Statista. Accessed November 29, 2024. https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. (2024). Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s). Statista. Statista Inc.. Accessed: November 29, 2024. https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement Insertion Volume in Portugal from 2002 to 2023, by Medium (in 1,000s)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom, Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s) Statista, https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/ (last visited November 29, 2024)
Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s) [Graph], OberCom, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/