J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowInfluencers' top factors for closing a deal with a brand in Brazil 2023
During a survey among influencers in Brazil released in November 2023, around 46 percent said they considered whether they had an affinity with a brand's values when closing a deal with them. Approximately 22 percent mentioned freedom for content creation as a factor, while 17 percent pondered about the brand's adherence to their audience.
