According to a March 2023 survey of U.S. YouTube TV users, watching content whenever they wanted was the main reason to subscribe to streaming services. In comparison, 30 percent of U.S. adults reported subscribing to streaming platforms and online video services for the same reason. The ability to watch videos on the move was the second most popular reason among YouTube TV users to subscribe to streaming services, while only 16 percent of U.S. adults reported having a subscription to a streaming service for the same reason.
Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023
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YouGov. (April 3, 2023). Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/
YouGov. "Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023." Chart. April 3, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/
YouGov. (2023). Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/
YouGov. "Reasons for Youtube Tv Users in The United States to Subscribe to Streaming Services and Video Platforms as of March 2023." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/
YouGov, Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023 Statista, https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/ (last visited November 21, 2024)
Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023 [Graph], YouGov, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/1379723/youtube-tv-us-reasons-to-use-video-streaming/