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Link to original content: http://statista.com/statistics/1378685/top-countries-online-cross-border-purchase-worldwide/
Favorite countries to buy online cross-border 2023 | Statista

Most popular countries to make cross-border online purchases 2023

Published by
Koen van Gelder,
Feb 5, 2024

According to a survey of global cross-border shoppers in 41 countries, China was the most popular market to buy online from abroad, with 37 percent of respondents stating that they shopped from Chinese e-commerce sites. Germany ranked second with 13 percent, followed by the U.S. with 10 percent. Figures are based on the foreign markets where buyers made their most recent cross-border purchase.

Leading markets of most recent cross-border online purchase worldwide in 2023

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Sources

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Release date

January 2024

Region

Worldwide

Survey time period

September 2023

Number of respondents

32,510 respondents in 41 countries

Special properties

online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year

Method of interview

Online Access Panel

Supplementary notes

Sample size between 100 to 1,000 respondents per country.

Figures missing to 100 percent may be due to rounding.

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Overview

6

Retailers and platforms

7

Consumer behavior

7

Challenges

7

Spotlight: China

6

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Topics

Cross-border e-commerceCross-border e-commerce in ChinaCross-border e-commerce in North AmericaCross-border e-commerce in the BeneluxCross-border e-commerce in Singapore
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