According to a Rakuten Insight survey conducted in Thailand in February 2023, the majority of the respondents from all age groups indicated that they regularly bought items on social media more than six times in the past 12 months. The 25 to 34 age group had the lowest percentage at five percent among the participants who had never shopped on social media.
Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group
Original question: "How often have you purchased something on social media in the last 12 months?"
Respondents count per age bracket is as follows:
16-24 years: 3,821
25-34 years: 3,855
35-44 years: 2,401
45-54 years: 2,564
55 and older: 388
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/
Rakuten Insight. "Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/
Rakuten Insight. (2023). Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/
Rakuten Insight. "Frequency of Purchasing on Social Media in The Last 12 Months among Consumers in Thailand as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/
Rakuten Insight, Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group Statista, https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/ (last visited October 30, 2024)
Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375761/thailand-social-media-shopping-frequency-by-age/
