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Link to original content: http://statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
Europe: cosmetics cross-border e-shoppers 2023 | Statista

Cosmetics cross-border online shoppers in Europe 2023, by country

Published by
L. Yltävä,
Oct 9, 2024

A European survey conducted in 2023 showed that Polish shoppers were most inclined to shop for beauty products online from abroad. While over a quarter of Polish shoppers reported purchasing beauty products from foreign sites, the Netherlands (21 percent) had the second-most cross-border online cosmetic shoppers, followed by Austria (19 percent), and Italy (18 percent).

Share of cross-border online shoppers of cosmetics in Europe in 2023, by country

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Source

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Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 shoppers

Method of interview

Online survey

Supplementary notes

The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria. 

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Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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