A forecast projected that over 35 million of Netflix's subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated 400,000 in 2022. The EMEA region is projected to surpass the number of ad-supported subscribers in the U.S. and Canada by 2026, amassing 9.4 million customers that year. After losing a substantial number of customers at the beginning of 2022, the streaming giant announced the launch of an ad-supported tier at the end of the year to offset more subscriber and income losses.
Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region
(in millions)
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MediaPost. (March 14, 2023). Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. "Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions)." Chart. March 14, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. (2023). Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. "Number of Netflix Subscribers Using The Ad-supported Tier Worldwide from 2022 to 2027, by Region (in Millions)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost, Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) Statista, https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/ (last visited November 22, 2024)
Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) [Graph], MediaPost, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
