According to the global survey conducted in the third quarter of 2023, around 35 percent of internet users in Germany reported discovering new brands via ads on TV. More than 37 percent came across new brands through search engines. Meanwhile, roughly 31 percent of the users discovered new brands, products, and services on retail websites.
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Germany as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/ (last visited November 25, 2024)
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
