During a 2023 survey, market fragmentation was named either a major or a minor challenge of retail media advertising by 93 percent of responding marketers from across the globe. Privacy issues were mentioned by 79 percent of respondents.
Challenges of retail media advertising according to marketers worldwide as of January 2023
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World Federation of Advertisers. (January 13, 2023). Challenges of retail media advertising according to marketers worldwide as of January 2023 [Graph]. In Statista. Retrieved November 29, 2024, from https://www.statista.com/statistics/1369371/retail-media-challenges/
World Federation of Advertisers. "Challenges of retail media advertising according to marketers worldwide as of January 2023." Chart. January 13, 2023. Statista. Accessed November 29, 2024. https://www.statista.com/statistics/1369371/retail-media-challenges/
World Federation of Advertisers. (2023). Challenges of retail media advertising according to marketers worldwide as of January 2023. Statista. Statista Inc.. Accessed: November 29, 2024. https://www.statista.com/statistics/1369371/retail-media-challenges/
World Federation of Advertisers. "Challenges of Retail Media Advertising According to Marketers Worldwide as of January 2023." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1369371/retail-media-challenges/
World Federation of Advertisers, Challenges of retail media advertising according to marketers worldwide as of January 2023 Statista, https://www.statista.com/statistics/1369371/retail-media-challenges/ (last visited November 29, 2024)
Challenges of retail media advertising according to marketers worldwide as of January 2023 [Graph], World Federation of Advertisers, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1369371/retail-media-challenges/
